Kleos PR
The New Luxury concept
New Luxury relates to an existential dimension, becoming a question of choice and culture. The experience gains a high value, therefore personalization and uniqueness become key factors.
The invitation of the philosopher T. Paquot is to conceive luxury as an “art de vivre”, a way of living that gives a great value to time. (Eloge du Luxe, 2007)
From this scenario some very interesting business opportunities connected with the concept of “new luxury”, which was introduced for the first time in 2003 by Silverstein and Fiske, are coming out.
